Posts Tagged 'pharmaceuticals'

NICE attitude, jerk.

I’m sure you will have seen the furore recently over Avastin. To summarise, the National Institute for Health and Clinical Excellence (NICE, and yes it irritates me that they left the H out. If they’d rearranged it they could have at least had NICHE) have ruled out funding the drug on the NHS, on the grounds of cost effectiveness. The media jumped all over this and NICE have been subjected to another PR whipping as a result.

Cancer is, of course, an emotive subject and of endless public interest. So stories like this get traction pretty easily. Generally, the media reported it by saying that Avastin is shown (incidentally, the article that links to made me punch my desk) to prolong life in colorectal cancer, but the meanies at NICE were keeping the purse closed. No sweeties for you.

Head of NICE

A NICE decision-maker steps out for a sandwich during the Avastin meeting. Source: the whole media.

Continue reading ‘NICE attitude, jerk.’

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